How do you measure social media?
Some people call it metrics. Others call it measuring your marketing efforts. Whatever you want to call it, this measuring stuff can get pretty confusing if you don’t know what you’re doing.
Think about it - you’ve got a bunch of stats with your Facebook Insights, click-thrus in your scheduling program and your Pinterest analytics telling you which is the most pinned image.
Where do you look? Which number is more important than the others? And what the heck is the difference between a sharing metric and a consumption metric?
I’m not a numbers person. I swear, I just barely squeaked through my Statistics 101 class in college. And honestly, it hurts my head to think about this stuff.
Where do we start?