Thursday, 19 June 2014

60 Marketing Acronyms Every Industry Pro Should Know

Have you ever heard an acronym but you didn't know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn't do them justice.

That's why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. The more you know, the more likely you'll be able to understand and participate in conversations going on around you.

60 Common Marketing Acronyms

AIDA: Attention, Interest, Desire, Action

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle.


ASP: Application Service Provider

Internet hosting that provides computer-based services to customers over a network. (See SaaS.)

API: Application Programming Interface

A computer programming term meaning a series of rules. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. APIs facilitate the data needed to provide solutions to customer problems...

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